Fintech is having a moment—though, to be fair, when hasn’t it? This industry seems to like being in the spotlight, with companies racing to “innovate” their way to the top. And sure, they’re doing it to stay relevant, but with fintech, staying relevant pretty much means never stopping to catch your breath.
Nowadays, there are many contenders on the market, but one company that caught our eye is Forvis Mazars. They’re no different—except they’re making sure all this new technology actually works for their clients.
But it’s not just their size or reach that’s turning heads. It’s how they blend this technology into their everyday operations without losing sight of what really matters.
At this year’s edition of UNCHAIN, we caught up with Zoltan Betyak, Director of Innovation at Forvis Mazars Hungary. Listening to Zoltan, it’s clear that “innovation” isn’t just some fancy word they throw around but the core of their strategy.
Snapshot – Where Forvis Mazars Stands Today
When Forvis and Mazars merged in 2023, they didn’t just create another big-name firm. They put together a top 10 global network, bringing over 40,000 professionals in more than 100 countries into the fold. They combined their strengths to offer better audit, tax, and advisory services. Which, as it turned out, set the company on a trajectory for growth.
2024 has been a big year for Forvis Mazars. Six of their leaders made it onto Forbes’ list of America’s top CPAs, showing just how much influence the company has. They also took home ClearlyRated’s Best of Accounting Award for Service Excellence.
This kind of recognition is the result of ongoing innovation. Take their TaxCred PRO tool, for example. It’s a practical solution that helps businesses navigate tax credits for clean energy projects. It’s not just technology for technology’s sake – it’s technology that gets things done.
From Concept to Client Impact
Speaking of technology, Zoltan Betyak, who heads the innovation department at the company’s Hungarian unit, has been part of the company’s transformation in the last few years. He’s been with Forvis Mazars Hungary for 15 years and has seen the industry change in big ways, especially with the rise of technology in finance.
Zoltan started as a financial auditor, but it didn’t take long for his IT skills to put him at the front of innovation at Forvis Mazars Hungary.
We needed one guy who understood both the IT aspects of the world and also the business that Mazars does, which is accounting, audit, and so on.
Zoltan Betyak
That’s how the innovation department was born, and it’s been growing ever since.
Today, his team does everything from AI to robotics process automation (RPA). AI, in particular, has been a major focus:
We are basically one, one and a half years in.
Zoltan Betyak
Working with new technology includes moving from analog to digital processes, reducing manual tasks, and increasing automation across the board.
We put into our goals and our focus to, let’s say, innovate or revolutionize the audit profession and all the other services that we do.
Zoltan Betyak
For them, the goal is to find tech that works and then use it to improve their offers.
It’s not us, tech guys, who should tell the business what the use cases are.
Zoltan Betyak
It’s a collaborative effort, and that’s what makes it work.
As they look to the rest of 2024 and beyond, Forvis Mazars is ready to keep pushing forward. They’ve got the global reach, the local expertise, and the right mix of innovation to stay ahead of the curve. And they’re doing it all with a focus on what really matters: delivering value to their clients.
