Worldline, a global leader in payment services, has been authorized by Turkey’s Central Bank (TCMB) to collaborate with Turkish fintech company Lidio Payment Services Inc (Lidio). This partnership is set to open up Turkey’s booming e-commerce market to global online businesses, enabling them to accept payments from Turkey more efficiently.
With Turkey’s e-commerce sales hitting $72 billion in 2023 and showcasing a staggering growth rate of 103% from the previous year, the strategic alliance between Worldline and Lidio is poised to offer a significant competitive edge in this rapidly expanding market.
Strategic Move in a Booming Market
The collaboration not only facilitates international business transactions but also demonstrates impressive payment performance improvements for the onboarded global enterprise customers. A notable Big Tech customer is currently being integrated, emphasizing the robustness and regulatory compliance of the joint solution. This partnership is particularly crucial for accepting Troy cards, a local payment method with a current volume of 19 million expected to soar.
Roman Tazetdinov, Head of Geo Expansion at Worldline Merchant Services, expressed delight at the official recognition and authorization from TCMB. The partnership aims to ensure that international digital merchants can successfully tap into the Turkish market.
Emre Güzer, Co-Founder & CEO of Lidio, highlighted Turkey’s unique position as a bridge between Asia and Europe and the partnership’s goal to participate in and facilitate the market’s growth. This endorsement from TCMB enables a seamless e-commerce proposition that promises maximum customer satisfaction
