Banca Transilvania, Romania’s largest bank and a leader in Southeastern Europe, is partneringwith Evam, a MarTech platform provider, to deliver real-time experiences across all customer channels. This partnership marks a first in Romania for the banking experience, aiming to create a new era of banking services that set new market benchmarks.
Real-Time Personalization in Banking
Ӧmer Tetik, CEO of Banca Transilvania, emphasizes that personalization in banking means offering recommendations, products, and services tailored to the needs, preferences, and habits of today’s and tomorrow’s clients.
We are glad to be at the forefront of the solutions we offer, considering real-time information, which means the right offer, at the right time and place.
Ӧmer Tetik This partnership signifies an essential shift in the banking industry, combining Evam’s innovative platform with Banca Transilvania’s banking experience to bring about a new era of customer-centric banking services.
Doruk Mutlu, CEO of Evam, shares the excitement about the partnership, saying:
We are entering this partnership with Banca Transilvania to do something interesting. We bring the best and latest technologies, paving the way for a banking revolution based on real-time data and customer-centered experiences. This is where banking meets innovation.
Doruk Mutlu Banca Transilvania, with over 4.2 million customers, of whom 90% are digitized, has been an early adopter of artificial intelligence in Romanian banking. This includes the adoption of the Azure OpenAI Service for the AI Search functionality on the “Ask BT” platform and the integration of AI assistants Microsoft 365 Copilot and GitHub Copilot into employee workflows.
Meanwhile, Evam is at the forefront of technological innovation, offering comprehensive solutions for real-time customer interaction across different channels, particularly specializing in the banking and telecommunications sectors.
