Salt Bank is officially launching today as Romania’s first 100% digital bank, fully migrated to the cloud. This significant milestone comes after a surge in interest from over 80,000 individuals expressing their desire to become customers, prompting the bank to revise its pre-launch plans.
Salt Bank’s launch was driven by more than a year of development work, signaling a significant advancement in banking technology.
Yes, we represent a leap in technology, a leap in banking. But, we want to remain modest, grounded. We bring the first neobank made 100% in Romania
Gabriela Nistor, CEO of Salt Bank, during the launch conference Salt Bank has grown to 200 employees, with projections to reach 300 by the end of 2024. The bank has chosen Engine by Starling as its technology partner and SaaS Cloud banking platform provider, leveraging a system that serves over 3.6 million customers in the UK through Starling Bank.
Salt Bank Rolls Out to Eager Customers
Salt Bank, under the slogan “Banking, but as you wish,” initially targets individual customers, with plans to expand its services to authorized individuals and possibly micro-companies. The bank’s strategy involves an investment package ranging between 80-100 million euros, aiming to reach 1 million customers within three years.
CEO Gabriela Nistor has shared that the app is initially open to those who pre-registered and referred friends, with a wider release planned shortly. However, early users shouldn’t expect a fully completed app but a minimum viable product offering essential banking features such as current accounts, cards, and savings options. An investment section is also introduced, initially for viewing only, with sales functionalities to follow.
Salt Bank is set to expand its offerings, especially in investment services.
Clients will not see a complete final app; they will see a minimum viable product. They will have a current account, a card, and the ability to save money. There is also a section dedicated to investment in fund units, initially just for viewing. We will then open the selling part. We intend to develop a lot on that side too.
Gabriela Nistor, CEO
